In my thirty year career in fitness, I have had privilege of working with some of the best talent in the Industry. During that time, I cannot think of anyone that I have more respect for than Brent Darden. I have known Brent for some 20 years and have watched as he has ascended to the highest levels of Service Excellence & Management.  Without question, Mr. Darden designed and implemented some the “Best Practices” in our realm today. His achievements speak for themselves as he has earned multiple awards through IHRSA, and has been recognized locally, nationally and internationally, as one of the most astute businessmen in this generation of fitness.  It is my experience that any counsel that Brent would provide, “if followed” will prove to heighten the professional experience of any fitness organization.