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The best leaders not only perform well themselves, but perhaps even more importantly, they bring out the best in those they lead. Slingshot leadership is about just that – multiplying momentum, energy, and effectiveness to achieve a common goal. Described below are 12 crucial... Read More →

This Assessment Tool provides a framework for the meaningful evaluation of personal training programs. Based on over a decade of consulting with clubs in the area of private training, I have found the following to be key considerations of prolific personal training programs.... Read More →

I have had the pleasure of working with Brent Darden as a speaker since 2007. He is very well respected throughout the fitness industry and his knowledge and experience are clearly evident during his presentations. Brent has consistently been one of IHRSA’s most highly rated... Read More →

“mCX : memorable Customer Experiences” – Delivering consistently good customer experiences are apparently beyond the reach of most businesses today, despite advertising claims to the contrary. To deliver on the service promise takes strategy, systems, skills, and corporate... Read More →

“Creating and Sustaining your Club Culture” – Understand the foundational elements of culture creation inside a club.  Learn leading edge employee “on-boarding” processes and explore specific staff training and development strategies.  This presentation will help you... Read More →

“Cornerstone Cultural Concepts” – Every organization and every business has a culture, and reinforcing desired corporate behaviors can never be emphasized enough. Sharing ways to weave foundational values into the day-to-day fabric of the organizations culture can be... Read More →

“Hospitality Handbook” – The basic tenants of serving others well apply to all industries and cultures. While customer service can often be based on a set of predetermined strategies with mass appeal, hospitality on the other hand, requires a monologue with the customer and... Read More →

“It’s Personal – Building & Bonding Your Team” – Even the most engaging leaders can elevate their ability to connect with work teams by implementing a few simple strategies. Engaged employees are invested employees, and building relationships within the team improves morale... Read More →

“The Business of Personal Training Best Practices” -Understand the foundational elements of top personal training programs.  Learn how leading clubs support this prolific profit center and review common challenges for clubs and potential solutions.  This presentation will... Read More →

Brent has an extensive, international, successful track record that is second to none.  With that said, he has never changed his passion towards EACH and EVERY person he touches.  He strives to empower them to lead a more healthy lifestyle. I find Brent to be modest, humble and... Read More →