Why Get Active?
Why indeed? The answer seems self-evident to those of us who have made careers founded on the premise of physical activity.
The indisputable evidence and ongoing avalanche of research supporting the benefits of an active lifestyle are endless. Hopefully you have seen, and perhaps even participated, in IHRSA’s “Why Get Active” campaign aimed at helping to reverse the epidemic of physical inactivity. This is a cause I am extremely passionate about. It’s very personal to me. Not only “why” get active, but “how”.
When asked recently to scribble a few words on a small whiteboard to answer this question and pose for a photo with the sign, I was at a loss. Not because I didn’t have an answer, but because my response was so much deeper than I could possibly communicate in such brevity. I could have defaulted to the typical, and very appropriate reasons such as; to stay young, to feel better, to look better, to be healthy, and to manage my stress. Or, I could have been more pragmatic and shared that I am “scared straight” to exercise because of my genetic predisposition that includes a family history of; high cholesterol, high blood pressure, heart disease, diabetes, gout, shingles, and dementia.
Of course, as a club operator and industry consultant, I preach the message of regular exercise – almost always conjoined with the encouragement to join health clubs. After all, our best clubs offer a supportive and empathetic environment filled with resources to help individuals reach their wellness goals. But, to reach the masses of the uncommitted, we must remember that activity itself is the ultimate goal – wherever, whenever, and however it occurs.
As health and fitness professionals, we “know” intellectually (in our mind) that exercise is good for everyone. As human beings, we “feel” instinctively (in our gut) that movement is good for people. To expand our influence, we must realize that as leaders of this effort we need to “show” others (in our heart) that we sincerely care about helping them lead an active life-style.
Herein lies the underlying essence of the Why Get Active campaign – reversing physical inactivity will be accomplished only through meeting individuals where they are, and embracing the broad spectrum of activity through any and all mediums.
