#26 – Successful Strategies for Shaping Your Future: Fitness Industry Image, PR and Communications
In partnership with IHRSA, REX Roundtables and Club Solutions Magazine, we bring to you a weekly virtual roundtable series aimed at helping you navigate through the COVID-19 crisis.
This week’s topic is “Fitness Industry Image, PR and Communications”
*Discuss and study the current state of the media and the fitness industry
*Identify ways your club can boost effective, positive messaging and communications
*Hear ways clubs have portrayed their safety measures to their members and the public
*Evaluate your relationship with local media outlets
This week’s panelists:
*Brent Darden, Interim President and CEO of IHRSA, and chair of REX Roundtables
*Britt Waters, Social Media Manager, VIDA Fitness
*Meredith Poppler, Vice President of Communication & Leadership Engagement, IHRSA
*Bill McBride, the co-founder, president and CEO of Active Wellness
*Blair McHaney, the CEO of MXM and owner of WORX health clubs
*Allison Rand, Director of Marketing, VIDA Fitness
