In partnership with REX Roundtables and Club Solutions Magazine, we bring to you a weekly virtual roundtable series aimed at helping you navigate through the COVID-19 crisis.

This week’s topic is “Overcoming Negative Media Misconceptions”

*PR and communication strategies as an industry
*What the media gets wrong about the fitness industry
*Tips for overcoming negative media misconceptions
*Rebuttals to the recent TIME article painting clubs in a negative light
*How to build good relationships with the press

This week’s panelists:

*Moderator: Brent Darden, the founder of Brent Darden Consulting and chair of REX Roundtables
*Vicki Brick, the CEO of Brick Bodies Fitness Services, Inc.
*Scott Gillespie, the president of Saco Sport & Fitness
*Aaron Moore, the director of operations at VIDA Fitness
*Bill McBride, the co-founder, president and CEO of Active Wellness
*Blair McHaney, the CEO of MXM and owner of WORX health clubs