*Please note there was a recording error, and as a result only the audio is included.

In partnership with REX Roundtables and Club Solutions Magazine, we bring to you a weekly virtual roundtable series aimed at helping you navigate through the COVID-19 crisis.

This week’s topic is “Marketing & PR in the Moment,” sponsored by Instinctive Insights

*Marketing strategies for navigating through a crisis such as COVID-19
*Key considerations related to marketing strategies
*Examples of current communications plans from top operators
*Tools for creating and distributing content
*Best practices for responding to negative PR
*Marketing learning lessons from the COVID-19 pandemic

This week’s panelists:

*Moderator: Brent Darden, the founder of Brent Darden Consulting and chair of REX Roundtables
*Kari Bedgood, the chief marketing officer of Active Wellness
*Bill McBride, the president and CEO of Active Wellness
*Blair McHaney, the CEO of MXM and owner of WORX health clubs