RECENT ARTICLES
CBI: “New Equipment: When Should You Buy It?” (August 2106)
John Michelson’s Soapbox: “Why Get Active” (September 2015)
California Clubs of Distinction News: “Slingshot Leadership- Rules of Engagement” (July 2015)
Club Business International (CBI): “Five Ideas to Make You A Better Leader” (March 2015)
California Clubs of Distinction News: “Employee Engagement & Discretionary Effort” (Feb. 2015)
CBI: “Darden Has Been A World Traveler for IHRSA and the Industry” (Dec. 2014)
CBI: “The Game Plan for 2015″ (Nov. 2014)
CBI: “The IHRSA Institute is Back” (May 2014)
Club & Resort Business: “Functional Fitness” (April 2014)
Dallas Business Journal: “CEO’s must be health and fitness leaders” (Nov. 2013)
CBI: “The Best of Brent” (Nov. 2014)
IN THE MEDIA
- Active Managements, The Fitness Business Podcast – The 7 steps to influence movement and Picking the brains of fitness industry legends Brent Darden and Nardia Norman
- Good Morning America. “Shape Up Texas”
- Good Day Dallas. “Shape Up Texas”
- American College of Sports Medicine Resource Manual: Guidelines for Exercise Testing and
- Prescription. 3rd Edition. Author of chapter on Program Management: Personnel. Contributing author of chapter on Program Management: Facility and Equipment Considerations.
- “Caring for God’s Temple” – Class Manual – Author
- Life Today with James Robison. “Eat Well – Live Well”. Television talk show guest.
- “Exercising in the Heat”. Fox News segment.
- “Strength Training is for Everyone”. NBC News segment.
- The Dallas Morning News. Health and Fitness Section. “Working it Out; Exercising together can enhance a relationship – with a little compromise.”
- United Healthcare Newsletter. Taking Care. “Exercise: Choosing and Using a Health Club”
- “Medical Mondays: Current Trends in Fitness.” KCBI radio.
- Well Magazine. Japan: “Enhancing Member Motivation”, “Wellness Programming”
- Club Success Magazine: “By any Measure”, “Creating the Personal Training Culture: A Model for Success”, “Wellness Programming & the Wave Approach”, “Hire For Attitude – Train For Success”, “Leaders: Find the Way – Show the Way – Pave the Way”, “Internal Marketing”, “Customer Service = Personalized Service”, “The Newest Tool in the Retention Toolbox”, “Winning Ways: The Value of Pursuing Industry Awards”, “Long-term Retention Is A Lifestyle”, “Team Training = Team Effort = Team Benefit”, “Sales – Moving Beyond The Membership”, “Integrated Fitness Services”, “Internship Programs: Creating A Win-Win Experience”, “Clubs That Inspire”.
- Wellness Center Implementation Guide for the U.S. Navy – Manual Author
- Club Business International Magazine – “A Winning Combination”, “Meaningful Club Management”, “One For All Profile”.
- IHRSA Publication; Why People Stay! “Preparing For Life–Long Exercise”
- IHRSA Publication; Why People Quit – Interview
- Spa Business International-“The Ubiquitous Spa – a Profile”
- WinningHabits.com: “Making the Most of Group Training”, “Benefits of Group Exercise”, “Trendy Trekking”, “The Aquatic Exercise Advantage”, “Getting the Most Out Of Your Home Exercise Equipment”, “Elliptical Fitness Cross Training”, “Total Training Tips”, “Choosing The Treadmill That Is Best For You”, “Common Controversial Stretching Exercises”, “Preventive Maintenance For The Lower Back”, “Spontaneous Stretching”, “Personal Training: Real Value or Timely Trend”, “Workplace Workout”, “Choosing An Exercise Facility”, “Core Training: What Is It and Why Is Everyone Doing It”, “Running Safely On Your Own”, “Strength Training Safely”.
- The Six Elements of Total Fitness: “Cardiovascular Fitness”, “Flexibility”, “Strength”, “Nutrition”, “Supplementation”, and “Support”. Retail marketing/educational brochures.
- Addison Business Journal– “Complete Transformation – TELOS Performance Center Fills A Void.”
- Inform Magazine– “Redefining The Fitness Experience”.
- Dallas Fort Worth Society Pages– “The New Society Experience”.
- Plano Star Courier– “Plano executive tries to ‘Redefine The Fitness Experience’”.
- North Dallas People– “North Dallas Athletic Club Gets New Look, New Name – TELOS Performance Center offers ambience and exercise”.
- Club Insider News– “A TELOS Texas Turnaround”.
- Club Business Entrepreneur Magazine– “The Ancillary Answer to Profit Potential”.
- Looks Magazine– “True Grit”, “There is a measure of luxury in every aspect of the club”.
- Addison Magazine– “Take your workout to the next level at TELOS”.
- Healthy Learning Videos – “Membership Retention”
- Club Industry Magazine – “Club Café Considerations”
- IHRSA Webinar – “Personal Training Management – Eight Critical Components”
- IHRSA Publication – “Guide to Personal Training”
- IHRSA Training DVD – “Creating a Warm and Welcoming Environment”
- IHRSA Training DVD – “Membership Retention in the Health & Fitness Industry”
- Apogee Webinar – “Financial Planning”
- Club Insider News – “IHRSA Chairman Interview”
- Club Solutions Magazine – “TELOS – A Club with an Old World Appeal”
- Club Business International – “It’s Personal”, “Build & Battle for Success”, “Compete Everyday”, “Health, Fitness, or Wellness?”, “A Mecca for Best Practices”, “Sufficient To Stand”, “Why Get Active”, “Is the Future of the Health & Fitness Club Industry Filled With Promise Or Limited Potential”, “High Turnover Staffing Solutions”, “Fitness in Brazil”, “Ask An Industry Leader”