Operational Analysis: A club-wide audit of overall operations has proven to be a significant “game-changer” for even the most veteran health and fitness operators. Retaining someone with an outside perspective on your business to perform a comprehensive analysis can prove to be a relatively inexpensive and extremely beneficial process. Identifying opportunities to improve revenues and / or decrease expenses, even on a limited scale, virtually always provides a quick return on the investment.
Customer Experience Systems: Designing service standards for the organization and each position, processes for handling customer complaints, implementing a customer “recovery toolbox”, staff training presentations / videos / modules, customer feedback systems, and hassle mapping.
Personal Training Management: Working with clubs around the world to improve the performance of their personal training programs has been a focus area in recent years. For most clubs, personal training represents the second greatest profit contributor, behind only membership revenues. Implementing key strategies, that have been proven over time in a wide variety of settings, can increase the participation and profitability of this department. Guidance is offered on staffing, compensation, pricing, assessments, organizational structure, marketing, facilities, equipment, management metrics, training philosophies, service, and operating policies.
Profit Center Evaluation: Direction and analysis of potential profit contributors such as; vending, Café, retail, personal training, spa services, small group training, nutrition, wellness programs, etc.
Value Proposition / Positioning: Working with client groups to facilitate creation of a vision / purpose statement, mission, core values, and company “commitments” or “promises”.
Corporate Wellness Programming: Provide strategies for health promotion, employee engagement and participation, behavior modification programs, lifestyle classes, organizational support structures, incentive options, wellness resources, overview of best practices, and fundamental programming considerations.
Expert Witness Testimony: Brent’s background, experience, and knowledge of the health and fitness industry have supported his work as an expert witness. In addition to his extensive qualifications on paper, he has proven to provide a very credible, conscientious, and believable presence for clients.